The Why
Sixteen years in the agency trenches taught me the cost of going it alone. I build with empathy for founders who bootstrap every inch.
Field Notes
Leveling the Playing Field for Self-Funded Entrepreneurs.
I help bootstrapped founders, freelancers, and creators get access to the same tools, templates, and services that well-funded companies can afford.
The Origin Map
Why I Build for Bootstrappers
Five tiles. One mission. A playbook written from the trenches and sketched with founders in mind.
The Problem
The race is rigged: barefoot founders versus VC-funded supercars, overpriced tools, and copy-paste gurus.
The Mission
Level the field with free software, battle-tested templates, and services that put scrappy builders in the driver’s seat.
The Urgency
A health scare in my family flipped the timer. We don’t wait for someday—we act now for the ones we serve.
The Journey
I’m on the ground with peers, sketching, shipping, and iterating in public so no founder has to run alone.
What I Offer
Free Services Built for the Underdogs
No paywalls. Just generous tools, templates, and builds for founders who show up ready to work.
Apply for a Free WebsiteFree Website Builds
Apply to get a Strategyzer-inspired, conversion-ready site—no catch, just accountability to ship.
Tools & Templates
Plug-and-play canvases, automations, and pricing frameworks built for self-funded teams.
Educational Content
Weekly breakdowns of brand, freelancing, bootstrapping, and the tools that keep the lights on.
Educational Hub
A Workshop of Playbooks, Lessons, and Tools
Dig into blogs, short videos, and free guides organized by what bootstrappers ask for most.
Start LearningPositioning canvases, naming sprints, and voice playbooks to make your story stick.
Blog posts · Videos · Guides
Project scopes, boundary scripts, and pricing systems that protect your runway.
Blog posts · Videos · Guides
Revenue experiments, growth loops, and dashboards for founders with more grit than cash.
Blog posts · Videos · Guides
Maker-approved stacks, Notion kits, and automations that replace expensive SaaS.
Blog posts · Videos · Guides
Latest Dispatches
Stories from the Workshop
Field reports, playbooks, and experiments built to serve self-funded entrepreneurs.
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